Wednesday, December 10, 2003

Virgin Blue chief lays down gauntlet to new low-cost Qantas subsidiary

"I honestly don't believe it will get to our cost base unless it's going to be the cheapest, nastiest airline ever to fly the skies," Mr Godfrey said.

They’re already got the second of these adjectival requisites down to a fine art, sez recent Qantas customer.

Oh, and Mr Godfrey: be careful of what you boast of. Being the mere runner-up in the “cheapest and nastiest ever” stakes may well be a uniquely-Australian, perverse badge of pride. However, in a no-holds-barred Race to The Bottom, gravity can easily take over – your velocity will increase until you involuntarily go from second, into first place.

And should you win this race – The Bottom, when you hit it, is rock.

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